Some of the Points Eric and Craig Discussed

• What does Livescribe Pulse Pen do?
• How does this apply to small and medium business?
• What industries are you seeing the most interest in this product?
• What are your customers saying today?
• What is new this year?
• Where is Pulse available and how much does it cost?

About Eric Petitt

Eric Petitt is the Senior Director of Marketing for Livescribe and has led marketing teams for a number of startup companies across various industries. Prior to Livescribe, Eric launched a new youth-targeted snowboard terrain park and ski area, as co-founder and Director of Marketing for Echo Mountain. Prior to Echo, Eric launched various brands at Leapfrog Enterprises, including a precursor to the Pulse smartpen called the Fly Pentop computer, which was awarded “Toy of the Year” and “Educational Product of the Year” by the Toy Industry Association (TIA) in 2005.  Prior to Leapfrog, Eric worked as a brand strategy consultant across a variety of industries for The Peppers and Rogers Group and The Marketing Corporation of America. Eric graduated from Dartmouth College with Honors and has an MBA from UC Berkeley Haas School of Business.

About Livescribe

Livescribe is fundamentally changing the way people capture, access and share information with pen and paper. Founded in 2007, Livescribe has developed a breakthrough low-cost mobile computing platform which includes the award-winning Pulse smartpen, dot paper, smartpen applications, Livescribe Desktop software, Livescribe Online Community, and development tools.

Since its launch in April 2008, the Pulse smartpen has won multiple awards, including Popular Science’s Best of What’s New 2008, Popular Mechanic’s 2008 Breakthrough Award, and MacWorld’s Best of Show in 2009.