About Amy
Amy Marentic is Ford’s North American Car and Crossover Planning Manager.
Trained as an aerospace engineer, Marentic aimed to be an astronaut. During her senior year at the University of Michigan, she realized that an automotive career could provide years of exhilaration, compared with a brief ride in space she might never achieve.
Marentic was passionate about the reinvigoration and repositioning of Taurus as Ford’s flagship sedan. The data she and the team evaluated told them that the full-size sedan market had changed. With the emergence of crossovers and sport utility vehicles as family vehicles, Marentic and the team began to see Taurus in a different light.
As the new 2010 Taurus was moving through the development process, Marentic and the team saw yet another market opportunity in contemporizing the original Taurus SHO formula.
Her 10 years of engineering experience, overseas marketing assignments, customer insight and passion for supporting decisions with quantitative data have given Marentic the background necessary to rally a team around reinvigorating a car – the 2010 Taurus – that means so much, to so many.