Some of the Points Frank and Craig Discussed

The lithium-ion (compact size and minimized weight) and Nickel Cadmium, or NiCad (not a new innovation, but a proven, cost-effective technology), batteries are cross-compatible and interchangeable with any PORTER-CABLE 18-volt cordless tool – allowing users to choose between more power and run-time or compact size and light weight, depending on the demands of the job.

Lithium-ion battery technology, which is used in everything from cell phones to computers, is in its infancy with regards to its use in power tools. The technology has entered the market in a variety of forms – high-voltage platforms, long runtime packs, compact packs, etc. At its core, the benefit of lithium-ion is its greater energy density per battery cell compared to other chemistries. While somewhat pricier versus alternative chemistries, the technology is becoming more affordable for a broader audience and continues to evolve.

PORTER-CABLE developed the line’s battery system, which includes both lithium-ion and NiCad batteries, from the ground up to specifically address what end-users told us they needed. 
With this approach, we are incorporating the latest advancements in lithium-ion technology and allowing users to tailor their 18-volt cordless system to their specific needs.

Starting their system with a multi-tool combo kit (including core tools, batteries and chargers), 
the user can tailor their system by expanding on it with additional tools (sold without batteries and chargers) and different power options. This approach ensures the user gets the most value out of their customized system.

PORTER-CABLE brand’s new line is designed for the user who wants professional quality at a good value – be it a professional who desires a more reasonably priced professional-grade tool for applications they might perform less often or the do-it-yourselfer who requires increased tool performance and features beyond what is currently available from consumer power tool brands.

Available nationwide through Lowe’s and other independent hardware and woodworking retailers, the new line was first introduced in the fall 2008 and expanded upon starting in spring 2009.

FACT: A recent survey from This Old House magazine found that more than 77% of respondents planned a minor project themselves in the next 12 months (TOH Home Team Panel vs. General Population - March 2009)

FACT: While saving money is certainly a driving factor, Lowe’s also found a surprising 32% of homeowners give enjoyment as the main motivator for doing projects (MediaPost, April 15)

These tools are available through Lowe’s, which has 20 different store locations in the Boston area.

About Frank

Frank Andrew came to Black & Decker in 1997 after graduating from the University of North Carolina business school. He spent several years in product marketing for DEWALT Industrial Tools, and then moved through various marketing and product development roles for both professional and consumer power tools. Andrew has spent the last few years as Director of Global Product Marketing, creating a new power tool line under the PORTER-CABLE brand. The new line is designed for the user who wants professional quality at a good value – be it a professional who desires a more reasonably priced professional-grade tool for applications they might perform less often, or the do-it-yourselfer who requires increased tool performance and features beyond what is currently available from consumer power tool brands.

About Porter Cable

PORTER-CABLE and DELTA began early in the 20th Century (1906 and 1919 respectively) and were direct results of fulfilling the American Dream. For both companies, the principals had one goal in mind: to provide quality tools and products that made the work of journeymen and professional craftsmen easier. Their tools were of the highest quality and reliability. It was not uncommon for a single power tool to cost a month’s wages. The added production and efficiency afforded by the innovative offerings made this a relatively easy sale. Tasks that once took weeks or months were now reduced to hours or days.

DELTA and PORTER-CABLE have common roots that date back to 1960. This was the year PORTER-CABLE and DELTA became a part of the same company. The combination of PORTER-CABLE and DELTA gave the company a wealth of patents and combined intellectual property from over 50 years of excellence in woodworking power tools.

Toward the end of the 1980s, there were various joint projects between the DELTA and PORTER-CABLE brands. Both brands have long been the leaders in their respective categories of stationary and bench top woodworking equipment and portable woodworking power tools. By the end of the 1990s, both companies became more closely aligned by sharing the same manufacturing and distribution facilities in Jackson, Tennessee.