Some of the Points Ntiedo and Craig Discussed

 If we want to raise our students math and science scores to compete with students around the globe than we have to offer more relevant teaching tools.  The scores from the 2006 Program for International Student Assessment showed that U.S. 15-year-olds trailed their peers from many industrialized countries. The average science score of U.S. students lagged behind those in 16 of 30 countries in the Organization for Economic Cooperation and Development, a Paris-based group that represents the world's richest countries. The U.S. students were further behind in math, trailing counterparts in 23 countries.  So it begs the question, "How are our children going to be able to compete with the children of the world?”  We have to engage them, motivate them and the best way to do that is to meet them where they live and learn – at the controls of video games. 

It’s a well-known fact that over the summer months children lose much of what they’ve learned during the school year.  But recent research also shows there are benefits to letting kids rest and ‘enjoy’ their breaks as well.  It’s a dilemma for parents.  So this summer, Tabula Digita, a leading developer of educational video games has created the “Summer Math Challenge.”

Kids and parents can go to www.dimensionm.com and signup to play any there of Tabula Digita’s DimensionM online video games.  The games teach math, but the students will be having way too much fun playing and competing with other kids to notice.

It’s a win-win solution.  Kids get to play video games all summer, and parents can rest easy knowing their children are practicing important math skills and avoiding the inevitable “summer brain drain.”

DimensionM has been proven to increase students’ mathematics understanding and skills, and significantly raise test scores.

About Ntiedo

Mr. Etuk is Co-Founder, Chairman and CEO of Tabula Digita. 

Mr. Etuk worked for a number of years managing the creation, implementation and analysis of various consumer products for Bank One and Citigroup. Mr. Etuk also worked with the well-regarded consulting firm McKinsey & Company.



Mr. Etuk founded Tabula Digita just prior to beginning work with Citigroup as a member of the Payment Innovation Team, a small R&D group tasked with creating, evaluating, and implementing financial concepts that could generate $100 million in profits for the company. Subsequently Mr. Etuk was selected out of that position to work directly with the Chief of Staff to Citigroup’s President, Bob Willumstad. Mr. Etuk left Citigroup in April of 2004 to focus on Tabula Digita full time. 



During his years in corporate America, Mr. Etuk spent a considerable amount of time tutoring mathematics both in The Big Brothers Big Sisters program and outside, where he learned some of the techniques that could be used to engage today’s student in learning, and more importantly those that could not.


Mr. Etuk is a graduate of Cornell University’s School of Electrical Engineering. He also holds an MBA from Columbia Business School where he was a Beta Gamma Sigma graduate and a recipient of the Board of Overseers Fellowship.

About Tabula Digita

Tabula Digita is an educational video game company focused on delivering innovative and effective educational games to elementary, middle and high school students. Through its fusion of education and technology-based immersive learning systems, Tabula Digita successfully offers standards-based, high impact educational tools that engage students in learning and applying math concepts.

Tabula Digita, founded in Manhattan’s Silicon Alley in 2003, is the brainchild of co-founder and entrepreneur Ntiedo Etuk.

The creation of the company and its successful products came in direct response to a growing number of educators vying for ways to supplement conventional “tell and test” instruction models with something decidedly more in touch with today’s digitally-driven students. These demands, coupled with a wealth of recent research validating the educational benefits of well-designed video games, lead Etuk’s team to create some of the industry’s most compelling math games on the market. Tabula Digita’s DimensionM™ product series offers three hit titles: DimensionM Multiplayer 2.0, Dimenxian single-player, and Evolver Single Player.

The programs’ pedagogical framework and foundations are grounded in established strategies, theories and research in human learning. At its core is the “Learning by Doing” instructional theory (Schank, Berman and Macpherson, 1999) that assumes that learning occurs best in context of an established goal that is relevant, meaningful and interesting to students. Further, when the content knowledge is learned in relation to the relevant tasks at hand and closely related to how students will use them outside of the classroom environment, greater student learning is achieved.

From the outset, Etuk has been determined to have the games correlate to standards set by the National Council of Teachers of Mathematics (NCTM) as well as individual state standards. As a result, the games have proved invaluable in introducing new math concepts, differentiating instruction, engaging students in their own learning, and improving academic achievement. All the while, the students are having fun!