Home > Shows > Recent > 2009 Shows > June 13, 2009 > TomTom September 3, 2010 User: Visitor

Home
Shows
   August 8, 2009
August 1, 2009
July 25, 2009
July 18, 2009
Recent
   2009 Shows
2008 Shows
2007 Shows
2006 Shows
2005 Shows
2004 Shows
News
Links
Feedback
The Host
Technology FAQ
Site Map
Rules & Policies

Be A Guest on Tech Talk

My Account


Some of the Points Tom and Craig Discussed

So what makes a GPS device an essential Father’s Day gift? I thought dads already know where they’re going.

When GPS devices first appeared on store shelves several years ago they helped you get from A to B. Now, it’s so much more than that: today’s GPS devices offer a widescreen, added portability and features that make dad and everyone else a much smarter, better informed driver.

Using TomTom GPS devices, Dads will be sure to drive like a local wherever they go without having to stop for directions.

Describe the TomTom XL 340S and GO 740 LIVE.

Sure. These devices represent TomTom’s mid-range and high-end, respectively.

Both come with a widescreen. So, if dad likes the widescreen in his living room, he’s bound to enjoy these widescreen displays in his car.

Tell me more about the XL 340S

The XL 340S has spoken street names; maps of US, Canada and Mexico; TomTom IQ Routes for smart routing; TomTom Map Share, which allows you to input and share your own map corrections and Advance Lane Guidance for help navigating on and off the highway. I should also note it has an impressive 7 million points of interest.

What makes the GO 740 LIVE perfect for dads?

The GO 740 LIVE is TomTom’s first wirelessly connected device in the US, offers many of the features I just mentioned and provides wireless TomTom Traffic, Fuel Prices and Google Local Search among others.

Dads will have the added benefit of real-time information beamed directly to this device. The GO 740 LIVE is ideal for the dad who likes all the bells and whistles. It will ensure he’ll feel like the smartest driver on the road.

What distinguishes these two GPS devices.

The major distinction is the wireless connectivity that comes with the GO 740 LIVE and the real-time, traffic, weather and fuel information, not to mention Google Local Search which gives you a countless number of points of interest

Wireless TomTom Fuel Prices will certainly be a handy feature this summer as fathers take their families on vacation. It never hurts to have the most affordable gas in your tank.

So, what is TomTom IQ Routes and how does it work?

TomTom IQ Routes™ Technology puts the driving experience of millions of TomTom users into your maps. IQ Routes calculates the fastest route possible using actual average speeds of travel on your route rather than only posted speed limits. With TomTom IQ Routes dad will always drive the smartest, most efficient route. IQ Routes saves you time, fuel and money.

Traffic isn’t the same during Monday morning rush hour as it is on a lazy Sunday afternoon. Heavy traffic, rotaries, traffic lights, and even pedestrians or shopping crowds can slow you down. The route you’re looking for changes depending on the day and time, so the shortest route isn’t necessarily going to be the fastest. With TomTom IQ Routes you’ll always drive the fastest route.

It will also ensure that when the kids say, “Are we there yet?,” dad will be able to say no, but we will be at 3:32 p.m.”

How about pricing for these units?

MSRP:
XL 340 - $229.95
XL 340S - $249.95
GO 740 LIVE - $399.95

Heads up: These TomTom devices will be on promotion at the number of retailers as we approach Father’s Day.

About Tom

As Vice President Market Development for TomTom Inc., Tom Murray oversees the Company’s advertising, corporate communications and online marketing divisions. Since joining the team in April 2007, Murray has helped TomTom achieve greater brand awareness among consumers, grow its market share and secure a strong leadership position in the GPS industry.

Prior to TomTom, Murray held management positions at Proctor & Gamble Company, The Gillette Company and The White Rain Company. Murray holds an MBA degree from University of Connecticut Graduate School of Business.

About TomTom

TomTom NV is the world’s leading navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom’s navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in over 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America, Asia Pacific and South Africa. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to http://www.tomtom.com.