Some of the Points Sayles and Craig Discussed

Market Problem

Mobile is poised to be the largest growth area for most social networks over the next few years as more users turn to their mobile devices for interactive content. While some social networks have attempted to port their desktop-designed platforms to mobile devices, this has not provided a compelling or comprehensive solution to the problem - leaving only those with an Internet supported handset the ability to network on the go.

Increased Productivity

YellowPin allows users, in both a consumer and business setting, to engage in real time activities and get information on what colleagues and friends are up to - without the need for a computer or smartphone. By simply sending a text, an employee can notify his/her entire company network of a great tradeshow or let them know about an interesting networking event. YellowPin eliminates the need for mass texts - simply update your YellowPin to reflect your location/activity and anyone in your selected network(s) can pull this information.
An Answer to the Problem

YellowPin offers an unparalleled and unique experience to social networkers by:
Relying upon text messaging for its mobile features, so anybody with a mobile phone can use YellowPin — there won’t ever be a friend that can’t get on YellowPin.
Aggregating information shared by subscribers, giving friends a resource of not only where their friends are, but also what places and activities are popular at any given moment based on the number of their friends at a given location.
Honoring privacy issues by giving subscribers complete and total control over what information they choose to share and who it’s shared with, including the ability to block other users. There is absolutely no GPS tracking or automatic monitoring.
Providing a low-cost subscription of $0.99 per month, with a 30 day free trial. The charge will show up on a subscriber’s monthly cell phone bill; no credit card or payment information is needed.

About Sayles D. Braga

As CEO, Braga not only oversees all business activities, but also drives the company’s corporate strategy and growth into new markets. He manages the distribution and allocation of funds, development of strategic plans and directs the company’s product developments, while building and maintaining strong relationships between the company’s investors and their markets.

Previously, Braga worked with Lazard Frères & Co., LLC in the restructuring group. As a member of the firm, he worked with and advised numerous companies throughout their bankruptcy proceedings and M&A processes. His work included various strategic alternatives, including recapitalizations, asset sales, liquidations and other operational and financial restructurings.

Braga has extensive experience in creating dynamic financial models for his clients and has diligently executed and led strategic restructuring plans. He has led a number of complex turnaround assignments for companies such as Adelphia Communications Corp., Collins & Aikman Corp., the UAW, and New Century Financial Corp.

Braga graduated with honors from Harvard College with a Bachelor of Arts in economics.

About Yellowpin

Founded by three entrepreneurs (two of which are Harvard graduates) and headquartered in New York City, the holding company, ABD3 LLC, develops social applications that help people connect in the real world. YellowPin is the company’s first product, enabling subscribers to draw on their existing social networks and engage in real world, social activity – with users in complete control of what information they choose to share. With universal accessibility in the United States, YellowPin easily integrates with both users’ established social networks and their desired real time behaviors and interactions.


	Home > Shows > Recent > 2009 Shows > June 6, 2009 > Yellowpin	July 31, 2010 User: Visitor